Brand profile
Capture business identity, product details, target audience, tone and visual rules.
Built for modern social teams
An AI workspace for the whole Instagram cycle.
From brand context and content drafts to approved publishing, conversations and results. One connected workflow, built around your decisions.
01 / Understand
Research and brand intelligence
Purpose-built tools, presented clearly so your team can focus on creating work that connects.
Account and content audit
Organize supported performance signals and research ideas that fit your niche.
Idea planner
Turn campaign goals, offers and existing material into a practical weekly content plan.
02 / Create
A content studio with a point of view
Purpose-built tools, presented clearly so your team can focus on creating work that connects.
Reel concepts and scripts
Draft hooks, spoken lines, timing, on-screen text and storyboards.
Carousels and captions
Prepare slide outlines, visual direction, captions and calls to action.
AI voice and presenters
LATERA later-stage option with explicit identity consent, previews and disclosure controls.
03 / Run
The daily work, organized
Purpose-built tools, presented clearly so your team can focus on creating work that connects.
Approval-first calendar
Review and schedule content with clear status, edits and cancellation.
Comments and inbox
See eligible conversations and set up helpful, policy-compliant responses.
Lead tracking
Qualify interested contacts from legitimate interactions and track follow-ups.
04 / Improve
Learn what is working
Purpose-built tools, presented clearly so your team can focus on creating work that connects.
Performance analytics
Measure available views, engagement, publishing and lead results.
AI recommendations
Use performance patterns to improve ideas and posting plans.
ChatGPT and Claude tools
Use authenticated MCP actions to inspect, draft and manage approved workflows.
Preview and approve
A schedule you can actually trust.
The product is being designed around clear content states, approval history and reliable publication.
Your content calendar
A week, already in motion.
MON
Research
TUE
Reel review
WED
Story idea
THU
Scheduled
FRI
Carousel
Review before publish In your control
Responsible automation
Meaningful replies, not spam.
Replies will be tied to authorized, eligible customer interactions and remain subject to human controls.
01
A customer comments
GUIDE
02
Your rule checks
Eligible interaction
03
A helpful reply
With your link
Messaging eligibility and Meta permissions apply.
Build with us from the start.
Get updates as these capabilities move from design into verified early access.